There’s a lot of hoopla going around about intense pulsed light and the amazing benefits it can offer to day spas far and wide. But what can the addition of such a laser machine do for your business? Foremost, spas need not drop their entire checking balance on the machines any longer (we rent them at zero interest with low down payments and even have leases available as well as used machines for sale at value bargains). The truth is that IPL machines have much to offer to your spa. We’ll take a look at three popular reasons why you should consider including them in your operational protocol.
Increasing Spa Menu Services
An intense pulsed light really opens the doors wide open for your spa practice as far as services that you can offer are concerned. Let’s review just a few treatments that these machines enable, which require minimal training to perform.
Supercharged Cash Flow
Imagine this, if you will. Say you financed an intense pulsed light machine at a $400/month payment with insurance. Now let’s say you are offering services like a photo facial for about $175. That means that you need to book about 2.25 treatments per month to break even. The truth is that you will book many more treatments than that, and with only about two needed to cover your costs, the rest is all money in the bank.
Attract New Clients
Clients are attracted to the latest and greatest services. Offer them intense pulsed light, and they will come and they will tell their friends. Include it in your marketing and social campaigns, and you can drive more clients than you ever previously imagined to your day spa. Having to hire more aestheticians… well that’s a good problem.
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